LaunchX Business Startup News & Commentary » twitter http://blog.launchx.com For entrepreneurs starting a business and others involved in business startup, startup marketing, and startup financial management. Wed, 11 May 2011 04:53:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Trying to integrate Twitter into your marketing efforts? http://blog.launchx.com/2010/01/trying-to-integrate-twitter-into-your-marketing-efforts/ http://blog.launchx.com/2010/01/trying-to-integrate-twitter-into-your-marketing-efforts/#comments Sat, 16 Jan 2010 17:46:55 +0000 K. MacKillop http://blog.launchx.com/?p=100 I just ran across this free ebook, “How to Grow Your Twitter Followers — On Autopilot.” by Bill Platt. Bill writes in a very accessible, engaging style and the plan he lays out for using Twitter in your marketing efforts is smart, easy-to-follow, and based on sound marketing principles.

His book is based on two principles:

  • It is better to have 400 followers that are listening to what you have to say than 4,000 followers that ignore your posts.
  • Your followers want to read content, not advertising, so tweet 80-90% informational tips and only 10-20% ads (or less!)

With the advent of social media as a marketing tool, there are so many platforms and places to engage your customers. Use Bill Platt’s newest free eBook to help you decide what role Twitter will play in your marketing efforts! You can follow us at http://twitter.com/LaunchX.

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