Pricing Strategies in the Current Economy

This recent article from Inc.com, “An Alternative to Discounts,” talks about four ways to reduce prices to your customers without cheapening your brand. These strategies can also be very effective ...

Know What Makes You Unique When Starting a Business

Detlef Schobert at the American Express OPEN Forum stated recently ”Businesses succeed when they produce something special, something different than what can already be found out there.” This is especially true ...

Who’s Gonna Write My Business Plan?

Would-be entrepreneurs email us all the time asking who they should get to write their business plan and how much they should pay to get it done. Our answer is ...

Startups Deserve Attention

For some crazy reason, an awful lot of would-be entrepreneurs figure that just wanting to own a business will be enough to succeed. They might have a great business idea, ...

Forget the Mission Statement, Build a Strong Culture Instead

The mission statement has become an accepted necessary evil for all business plans. Though the original intentions of mission statements were valid, at this point they tend to be a ...

Startups and the Greater Good

Entrepreneurship provides ample opportunities to contribute to the greater good. Whatever drives your conscience, there are easy ways to use your position as a small business owner to help out. ...

A Business Plan vs. Planning Your Business

Write a business plan! This particular advice is pretty consistent across any information you see that tells you how to start your own business. Unfortunately, merely “writing a business plan” ...

Where to start? Now what?

Congratulations! You have eliminated all the usual excuses for not getting started on your new business…..now what? Figuring out where to start in developing your business idea is a major ...

But isn’t starting a business risky…

Many potential entrepreneurs who are on the fence about whether to launch their own business are concerned about the perceived lack of security and high risk involved in going out ...