How much did that customer cost?

One metric that every business should know is the cost to gain a new customer. This is important because it lets you determine if your marketing efforts are cost-effective or ...

SEO – Free Tool for Keyword Research

This piece of free software can help you narrow down the keywords you want to focus on, give you an idea of how you stack up against your competition, and help you identify long tail keywords that will help you boost your search engine position.

Twitter Scams

MSNBC posted an article last week regarding the “new” home business scams using Twitter and Google (read the article here). These scams are not new, they are just extensions of ...

Competition in Football and Startups

Anyone who listens to the sportscasters, reads ESPN Mag or Sports Illustrated, or has ever watched any football movie ever made will tell you that every successful coach and player ...

eMail Marketing – The Good, The Bad, and the Utterly Criminal

Email blasting has become an extremely popular form of online marketing. In fact, a recent study indicates that nearly 90% of all emails sent out are commercial in nature…ads from ...

Startup Advice from the Ham People

A recent news article out of Lubbock, Texas profiles a woman who owns and operates (with her husband) the Glazed Honey Ham Co (read the article). This small but thriving ...

The Pit of Despair and Why It’s the Internet’s Fault

As any entrepreneur will tell you, the gap of time between when you are ready to sell your product and when you actually start to sell it can be agonizing. ...

Building Website Traffic…(it doesn’t happen overnight.)

It is a common belief that once you post a good website to the internet you will have no trouble drawing customers. Many of the scammy MLM programs rely on ...

Startup? Talk It Up!

Many first-time entrepreneurs are hesitant to talk to others, even their friends and family, about their ideas for starting a business. For some, they don’t want to talk about it ...

Where to start? Now what?

Congratulations! You have eliminated all the usual excuses for not getting started on your new business…..now what? Figuring out where to start in developing your business idea is a major ...