Pricing Strategies in the Current Economy

This recent article from Inc.com, “An Alternative to Discounts,” talks about four ways to reduce prices to your customers without cheapening your brand. These strategies can also be very effective ...

Really Cool Local Marketing Piece

Recently I picked up a marketing handout at our local skating rink for a self-defense/martial arts studio. There were several things about it that made it an excellent first-contact marketing ...

Know What Makes You Unique When Starting a Business

Detlef Schobert at the American Express OPEN Forum stated recently ”Businesses succeed when they produce something special, something different than what can already be found out there.” This is especially true ...

A Customer Database is Essential

I’ve been saying for quite some time that every business, startup or established, must have a web presence. A website is the online equivalent of a business card, brochure, and ...

Missed Opportunity to Connect with Customers

Recently, I attended a cooking demonstration at a local store. They did an excellent job. The demonstration covered exactly what it was advertised as. There weren’t too many people, so ...

Are You Leading the Pack?

There is an old adage…”If you aren’t the lead dog, the view never changes.” This is true in business, as well. If you aren’t leading the competition in some area, ...

National Fill-In-The-Blank Month

I received an eMail recently from a supplier of legal services to business startups. They have declared February “National Start a Business Month.” I looked on the internet to see ...

Marketing Lessons from Infomercials

If you, like me, find yourself strangely intrigued by the way infomercials are mesmerizing in the middle of sleepless startup nights, this article by Steve Straus from USA Today, has ...

Lessons in Networking from a 10-year-old

This past weekend, our daughter was involved in a co-marketing event for girls hockey as part of Hockey Weekend Across America and the new movie “The Tooth Fairy.” In addition ...

Trying to integrate Twitter into your marketing efforts?

I just ran across this free ebook, “How to Grow Your Twitter Followers — On Autopilot.” by Bill Platt. Bill writes in a very accessible, engaging style and the plan he ...