If you, like me, find yourself strangely intrigued by the way infomercials are mesmerizing in the middle of sleepless startup nights, this article by Steve Straus from USA Today, has some great lessons we can all learn about marketing from infomercials. In summary:

  • Enthusiasm is Key — There is a reason those informercials catch your ear…the sheer enthusiasm of the pitchman.
  • Show the Need — Many people don’t realize they need the product until the infomercial shows them they do.
  • Keep the Solution Simple — Show that your product is a simple way to meet that need you’ve just shown.
  • Testimonials Lend Credibility — Use testimonials from satisfied customers to add credibility as well as a “me too” element to your sales.
  • Ask for the Sale -Right Now! — Provide an incentive for your prospect to buy now or contact you today.

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