This past weekend, our daughter was involved in a co-marketing event for girls hockey as part of Hockey Weekend Across America and the new movie “The Tooth Fairy.” In addition to giving a hockey demonstration in the lobby of our local Regal Cinemas, the girls were also handing out brochures about the local girl’s hockey program to movie goers. She did a great job talking to people and getting the brochures in the hands of people that have daughters, but we all learned some lesssons:

  • Some people are going to say no. Always thank them for their time.
  • Some people are going to pretend you don’t exist. Say thank you to these people too!
  • Some people may not be in your target market — don’t ignore them — you never know who they may know that is in your target market.
  • If you don’t make the first move, you may not have anyone to talk to.
  • Always smile.

No matter what your business, there will be times that you need to do direct networking. Remember these networking lessons the next time you have the opportunity to talk your business up!

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