There is an old adage…”If you aren’t the lead dog, the view never changes.” This is true in business, as well. If you aren’t leading the competition in some area, then you are always trying to play catch-up to the leaders. How do you know if you are in the lead? One way is that if your competition is copying you, then you are in the lead in that area. Have you noticed how all the other sub sandwich chains are now offering “toasted” sandwiches?

This doesn’t mean that you have to be out ahead of your competition in every aspect of your business, but that you have something that makes you better than your competition. And, it means that you need to constantly evaluate whether your unique selling proposition (USP) is still unique in the marketplace. Once your competition starts copying you, you’ll have to change or improve to stand out again.

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